Project Name
Leih dir mein Auto
Role
- Founder
- Designer
- Everything else
Systems
- Web
- iOS App
- Android App
Work
User Research
Market Analysis
Product Design
Pitch Deck
Business Development
The mayority of people (<79%) would share their cars with friends and neighbors, but they fear insurance problems and trouble for their friendships.
With Leih dir mein Auto people can create a private Carsharing-Community, book and pay digitally, enjoy worry-free driving with insurance.
Why testing the feasibility of an idea from different perspectives is a crucial first step
→ Are we able to build this?
→ What partners do we need to realise this idea?
→ Do people actually have this problem?
→ Are people willing to pay for a solution?
You have to be creative on this one. Especially because the experiments should be done low budget. In our case we used a combination of Instagram Ad’s and a Sign Up page to validate the need.
⚠️ Our biggest problem was to find the right insurance partner who is willing to work with us.
Outputs: User Interviews, Instagram Campaign, Landing Page, WhatsApp Group MVP
"When my neighbor told me that she regularly takes a rental car, I immediately offered her to take my car instead."
From a user interview with Siggi in Berlin
After 2 long years, we have finally found the right partner for our business.
Why Market Analysis Is Crucial for validating a business model, understanding market size, and assessing competition.
→ What is the USP of our product?
→ Is the market size big enough?
→ Who are the competitors?
Answering those questions gives a solid understand of your business model. You get a deeper understanding of the market and your competitors. Understanding those numbers will help to articulate the business idea in front of stakeholders and investors.
⚠️ The market size is a relative figure because no one owns the entire market. Since this is just a validation it should simply indicate if the market is interesting enough in size.
Financial Modelling for Leih dir mein Auto
Reducing complexity until we have a simple product that delivers value
Launch a first Version of the product into the market. Prepare operations of the company.
First reviews from real people after using Leih dir mein Auto.